Scenario A user is a working parent, and a big sports fan, in the midst of their favorite sports season who can no longer attend games.

Challenge Write a promotional screen for an app that lets a user choose teams, sends game reminders, real-time score updates and highlight videos.

Constraints Headline: 40 characters max Body: 175 characters max Button(s): 25 characters max

User persona

Let me introduce you to Esther Oni-Osunde, my user persona for this project. She’s a wife and mom of 2 young kids. Esther enjoys sports, particularly football, as she picked up the interest while growing up. However, because of her tight work and family schedule, she can’t enjoy football as much as she desires.

She often feels frustrated when she gets stale news about her favorite team. She is also often tired from the day’s work and family pressure.

User Journey

Where do they come from: I imagined they were navigating a sports newspaper Feelings: curiosity, a little bit annoyed for the interruption Where do they go from here: they can go to the app or go back to the page they were navigating How do we help: spark curiosity and make it very easy to subscribe. Also inform of all the options in a short and fun way.

Goals: How do I help her as a UX writer?

• Through my microcopy, I aim to calm her with my comforting and supportive tone of voice. Empathize with her and provide a solution.
• The microcopy is aimed at solving the time constraint and participation problem of Esther, who just wants to know about her favorite football team regardless of her right schedule.

Style, Tone & Voice

Having examined two popular sports apps (LiveScore and Flashscore), I adopted the following style and tone of voice:

• Direct
• Enthusiastic
• Comforting and supportive
• Inclusive
• Easy to read
• Casual

Solution

Draft 1 (answer from ChatGPT)