Another day, another UX writing challenge. Today, I will take you on a journey of writing a push notification message to alert a truck driver of a potential dilemma and help them navigate it.

Scenario: A short-haul truck driver has an app that monitors his route, schedule, fuel & deliveries. He has 6 more deliveries before stopping for fuel and lunch. Due to unexpected traffic, he’s behind schedule. He can choose to stay on his planned route for a few more stops, but risk running low on fuel and missing lunch, or he can get fuel and lunch now and finish the deliveries later.

Challenge: Write a push notification alerting him of this dilemma and options.

Headline: 30 characters max Body: 45 characters max Button(s): 25 characters max

Ideation process

This task is quite daunting because a lot of information was obtained from the brief. Here are some of the key information below:

  1. The driver has 6 more deliveries before stopping for fuel and lunch.
  2. He’s behind schedule due to unexpected traffic.
  3. Lunchtime is around the corner.
  4. He has two options — get fuel and lunch now and continue deliveries later or continue on his planned route for a few more stops.

Obviously, that’s a lot of information to convey in just 45 characters. This means I have to prioritize the most urgent ones. As someone who travels often, my most unpleasant travel situation is running out of fuel and getting stuck on the road. Therefore, I would be laying emphasis on his fuel level and the remaining number of deliveries before his next scheduled break.

Goals

Voice and tone

Result

Headline: “Behind schedule”

The headline lets the user know about their current predicament that the user is behind schedule.