Today’s challenge is a bit different from that of the previous days. It feels more like a content writer challenge than a UX writer, but I guess this is also the responsibility of a UX writer.
Scenario: An elderly user is doing a Google search to find an easy way to buy contact lenses online.
Challenge: Write a title and meta description for a website that sells subscription contact lenses delivered to a user every 30 days-convince them to try it.
Title: 60 characters
Meta Description: 160 characters max
Before we get started, let me define some terms.
A meta title, also known as a title tag, is a short description of a webpage’s content that appears in the browser tab and search engine results. The meta title should accurately and succinctly describe the content of the page and include relevant keywords for search engine optimization (SEO). A well-crafted meta title can help attract more clicks, improve user engagement, and enhance the website’s visibility and ranking in search results.
You can learn more about meta titles in this article by [CoSchedule](https://coschedule.com/marketing-terms-definitions/meta-title#:~:text=A meta title%2C also known,the topic of a webpage.).
A meta description is a brief summary of a webpage’s content that appears under the title in search engine results. It provides a concise description of what the page is about and encourages users to click and visit the site. The meta description should accurately and effectively describe the page’s content and entice users to click through. It also helps search engines understand the page’s content and relevance to a user’s search query, improving the website’s visibility and ranking in search results.
This article by Yoast gives more insight into what meta description is.
According to Search Engine Journal, meta titles should be between 30 and 60 characters, descriptive, include a primary keyword, use trigger words, and include your Unique Selling Proposition (USP). While Yoast suggests the following elements in writing a good meta description:
So, let's create magic!